Modern dining has evolved greatly from the olden times. Now everything sights, sound, touch, smell, and taste vastly affect how we perceive our food and our overall experience.
A study was conducted with head Charles Spence proving that restaurants can manipulate the surroundings to influence the diner’s perception of the food and even how they act at the place itself. Considering all of the stimulants and their effect on our perception, music is by far the most efficient. Furthermore, Ronald E. Milliman too conducted a study in 1986, over the effect of music on stores and restaurants. Astonishing for that time 70% of the customers preferred the stores with music that those with not. Now the type and tempo of the music also play a big role.
With the right music, brand identity and customer satisfaction can be improved. Let’s see what’s better for your place?
Whenever you think of a bakery, you think of light and colorful things placed on shelves (except chocolate) with bright lights. Everything about baked goods gives off a feeling of comfort. Enhance this feeling with your music choices. Find music with a slow tempo yet with happy feelings. People need to feel relaxation, joy, and comfort.
Another important tip is that you try to match the music with your food. They all are on display. No use is having deep love music for a bakery. Try lighting that spotlight the food displayed.
Coffee shops are what you may call think centers. People come here for tranquil and brain stimulation. In short to ponder on things. These shops are made to host customers for practically hours with just a cup or two.
A little something to remember for coffee shop managers. Try slow tempo music with a familiar tempo, give off a sense of balance. The University of British Colombia and the University of Virginia say that moderate ambient noise (around 70 decibels) can enhance an individual’s creative thinking.
Fast-casual restaurants don’t have tables. But unlike Fast Food restaurants, they serve a great menu with pure and fresh, nothing processed or frozen. Thus, have become one of the fastest growing industries. So, they get an important number of customers.
These restaurants should go for fast music, with fast tempos. They too go for a high turnover rate. Such music can subconsciously make people eat quicker. However, the music should still be friendly and welcoming; you are marketing purity.
Charles Spence tested ethnic food together with background music. It was found that the right music can with ethnic context make flavors appear more authentic. Like playing Italian music in an Italian restaurant in America. The music should correlate with the type of food you serve.
Bars and clubs are of several types. There are some then have a market fast-paced party vibe, and then there are groups and also those that promote lounging atmosphere. It was found that the appropriate music significantly (40%) increased sales compared to fast-paced areas. Go for the slower tempo, but don’t forget your sitting. The music should be somewhat sexy and empowering.
For fast food, speed is a priority over dining experience, and high turnover rates are the goal. Therefore, the music played is often has a fast tempo and is a little loud, but not irritating. Fast food restaurants join this music with colorful surroundings to make customers feel like leaving quickly.
Fine Dining is all about experience, the food, lighting, smell, atmosphere, and of course music. Customers should stay for as long as possible. This means more orders at the end of a meal. Diners should feel awake but also relaxed. A study reported that restaurants with a slow tempo and calming music have over 13 minutes of average seating. Meaning more orders and a higher tab at the end.